Dear RPG Publisher on Kickstarter,
You've sent me a direct message on Twitter, or Google+ or an email, and you want me to talk about your project. Many people might not think of it this way, but you treat gaming bloggers like you would the media: you give them the tools that they need to talk about your project. Otherwise, we are going to assume that you don't know what you are talking about, or worse that you won't be able to manage your project.
You want buzz for your project, and that is great, but being prepared is the way to go about it. If you send me a link to your KS page, or to your website, and ask me to talk about your game, you aren't giving me the tools with which to do your project justice. Yes, a blog post with a link and "content" that consists of "Wow, this is cool...go spend your money!" may be what you want, but it isn't really helpful. See, we've worked hard to get the traffic that you want to be pointed at you, and we want that work to be respected. Enthusiasm is great, but it takes a lot more than just enthusiasm to get a Kickstarter funded and get your game finished and out to market. There are long time professionals who can't seem to get their games finished after a successful Kickstarter, so it isn't as easy as it looks.
We want to talk about the cool new stuff, and we want to be excited about what you have to offer...so show us what makes you so excited. I strongly suggest having a press kit ready (preferably before your Kickstarter starts) with some images (or concept art is you are using the Kickstarter to fund art) and either a preview of the game or a beta version of your game's rules. Even just a PDF of your Word file is good enough for this. This way, it gives us as bloggers something meaty to talk about, and the more excited that we are about your project the more likely we are to blog about it and spread it around on our social networks. Also, make yourself available for interviews. Interviews are good because they show 1) your enthusiasm and 2) your plan for getting things done.
I am not trying to berate anyone with this post, I am just trying to share some successful methods from others that will help to get you the publicity that you want (and the traffic that we all want as well).
Yes, I know that I don't put an email address here on the blog. There are reasons for that. :) However, I am on Twitter as @dorkland and on Google+ as +Christopher Helton. It isn't hard to find me if you want to talk, and if you want one of the Dorkland! bloggers to talk about your project, or just offer help or suggestions about getting publicity those are your first ports of call.
You've sent me a direct message on Twitter, or Google+ or an email, and you want me to talk about your project. Many people might not think of it this way, but you treat gaming bloggers like you would the media: you give them the tools that they need to talk about your project. Otherwise, we are going to assume that you don't know what you are talking about, or worse that you won't be able to manage your project.
You want buzz for your project, and that is great, but being prepared is the way to go about it. If you send me a link to your KS page, or to your website, and ask me to talk about your game, you aren't giving me the tools with which to do your project justice. Yes, a blog post with a link and "content" that consists of "Wow, this is cool...go spend your money!" may be what you want, but it isn't really helpful. See, we've worked hard to get the traffic that you want to be pointed at you, and we want that work to be respected. Enthusiasm is great, but it takes a lot more than just enthusiasm to get a Kickstarter funded and get your game finished and out to market. There are long time professionals who can't seem to get their games finished after a successful Kickstarter, so it isn't as easy as it looks.
We want to talk about the cool new stuff, and we want to be excited about what you have to offer...so show us what makes you so excited. I strongly suggest having a press kit ready (preferably before your Kickstarter starts) with some images (or concept art is you are using the Kickstarter to fund art) and either a preview of the game or a beta version of your game's rules. Even just a PDF of your Word file is good enough for this. This way, it gives us as bloggers something meaty to talk about, and the more excited that we are about your project the more likely we are to blog about it and spread it around on our social networks. Also, make yourself available for interviews. Interviews are good because they show 1) your enthusiasm and 2) your plan for getting things done.
I am not trying to berate anyone with this post, I am just trying to share some successful methods from others that will help to get you the publicity that you want (and the traffic that we all want as well).
Yes, I know that I don't put an email address here on the blog. There are reasons for that. :) However, I am on Twitter as @dorkland and on Google+ as +Christopher Helton. It isn't hard to find me if you want to talk, and if you want one of the Dorkland! bloggers to talk about your project, or just offer help or suggestions about getting publicity those are your first ports of call.
