NeoPulp is not a new style of writing. It is a fusion of several well-tenured styles of writing.
NeoPulp draws liberally from the fantastic stories of this and previous centuries, a melange of mythology and popular culture (take a bit of Godzilla, a bit of Paradise Lost, some giant robots, the sexual tension of a romance novel and the Bhagavad-Gita and mix them all together), and adds to this a “literary” understanding of characters’ motivations and emotional needs.
NeoPulp embraces the clichés of pulp writing: the naïve superscience of B-movies, the nefarious underworld criminal mastermind, the lone sheriff against a town of outlaws, the young woman torn between love for a mysterious stranger and respect for her fiancée, and the mad god bent on destruction, and examines them closely in an attempt to find - or try - something novel: a subversion, an inversion, a juxtaposition, a statement about the human condition.
NeoPulp is born of a love and admiration for the flawed nature of pulp culture; it is not an exercise in poking fun at the plot and character shortcomings that are endemic to pulp. Such things are obvious and have been done to death. Rather, NeoPulp attempts to create a real and sympathetic portrait of these bizarre and self-contradictory characters and situations.
NeoPulp fuses the legacy of romantic, realist, post-modern and modernist writing with popular culture entities such as B-movies, comics, television, pop music and airport novels.
NeoPulp places realistically-defined characters into fantastic situations. It avoids the two-dimensional characterisation of pulp fiction while embracing every aspect of its subject material.
I think there's some merit to what he's saying, and some application to his thoughts but I do think that he's taking things a little bit too seriously in the way that post-modernists/pop culturalists tend to do. I think that a big part of what makes "Pulp" pulp is its inability to take things at a surface value, to not accept the seriousness of a situation. Perhaps a fusion of these ideas with Borges ideas on fantasy (if you haven't read his Book of Fantasy I just don't know you).
I guess, at the root, I worry about the whimsy being drained out of things; that sense of wonder that makes pulp what it is. But still, there are some good ideas that can be extracted and put to use.