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Monday, February 25, 2013

IDW Publishing + Cartoon Network = Puzzling?

News broke today about IDW Publishing picking up a license to do comics based on Cartoon Network properties like Powerpuff Girls, Ben 10, Dexter's Laboratory Samurai Jack and other cartoon. I have to admit that while I think it is great that we are going to see more all ages comics (from some great cartoons) I am puzzled as to why Warner Entertainment and the Cartoon Network made the decision to farm this out to another company, rather than publish internally through DC Comics. When Warner Entertainment and DC Comics and other companies were reorganized a few years ago the stated reason was to foster better synergy within the various Warner Entertainment companies. This means seeing more DC Comics properties making it to the big and small screen (although DC and Warner have seen much greater success in the feature-length animation works rather than feature films), but it also mean taking advantage of the fact that Warner has a publishing arm in DC Comics that would handle adapting other properties into comic book form. Yes, we've seen a few Supernatural comics (The CW Network being owned in part by Warner), but outside of that we really haven't seen the synergy.

All of this is what makes this announcement so...puzzling. Obviously, I am not tuned in to these things and I don't have any sort of inside track on what's happening, but it just seems odd that Warner would decide to do this with a company that isn't a part of their umbrella. Is this demonstrating a lack of faith from Warner in DC Comic's ability to handle doing all ages publishing?