News broke today about
IDW Publishing picking up a license to do comics based on
Cartoon Network properties like Powerpuff Girls, Ben 10, Dexter's Laboratory Samurai Jack and other cartoon. I have to admit that while I think it is great that we are going to see more all ages comics (from some great cartoons) I am puzzled as to why
Warner Entertainment and the
Cartoon Network made the decision to farm this out to another company, rather than publish internally through
DC Comics. When
Warner Entertainment and
DC Comics and other companies were reorganized a few years ago the stated reason was to foster better synergy within the various
Warner Entertainment companies. This means seeing more
DC Comics properties making it to the big and small screen (although
DC and
Warner have seen much greater success in the feature-length animation works rather than feature films), but it also mean taking advantage of the fact that
Warner has a publishing arm in
DC Comics that would handle adapting other properties into comic book form. Yes, we've seen a few
Supernatural comics (The
CW Network being owned in part by
Warner), but outside of that we really haven't seen the synergy.
All of this is what makes this announcement so...puzzling. Obviously, I am not tuned in to these things and I don't have any sort of inside track on what's happening, but it just seems odd that
Warner would decide to do this with a company that isn't a part of their umbrella. Is this demonstrating a lack of faith from
Warner in
DC Comic's ability to handle doing all ages publishing?
