Since Dorkland! has covered Spirit of '77 previously, I'll hop straight into the Kickstarter page -- and what a page it is. Needless to say, the project funded pretty quickly.
The first thing you're likely to notice is the cherry red muscle car speeding away from an exploding backdrop -- very nice artwork that is interspersed during the explanation of the game. Other imagery includes explanations of the various pledge tiers, add ons, stretch goals, and the Monkeyfun Studio guys, themselves (done in-character, to boot).
The header video is done in-character and is fairly entertaining, as well as informative. It doesn't go terribly in-depth, but it gives a good impression of what the game is like. The biggest issue I have with the video is the audio -- it could have used some more editing and cleaning. That audio is really the only complaint I have with the Kickstarter, on the whole.
For the pledging, US$20 will get you every digital product in the Kickstarter. US$25 will net you a physical copy of the core book (and its PDF), digital stretch goals, and a sticker (US-only option, UK/Canada and International folks have their own tiers, to cover shipping). And, lastly, the US$50 tier gets you all of the physical products (core book and expansion, PDFs of both, too), as well as physical and digital stretch goals (additional costs for shipping outside the US). Overall, the pricing isn't bad. The digital only tier is quite close to the physical core book, though, but it's a solid option for those living outside the US.
And there you have it -- one of the best setup Kickstarter pages I've seen for a tabletop RPG recently, and a very funky RPG in-general. If you would like to know more about Spirit of '77, be sure to check out the Kickstarter page, Monkeyfun Studios' website, and their demo adventure -- The Cruise Ship of the Damned.
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