Study Into Convention Attendee Statistics

An email about Eventbrite's study of convention attendees showed up in my inbox the other day. The statistics are interesting, I think:

Gender and the Single's Scene

The demographics of fandom convention attendees are now trending equally male and female. In Eventbrite's survey of the fan community, respondents were 48.9% female, 48.7% male, and 2.4% non-binary/other. Although the split is close to 50-50 male-female for attendees, the survey found differences in male and female attendee's interests. Women reported they were most interested in comic and genre-based media (59%), while men said they were most interested in comics/graphic novels (64%).

Looking at the single's scene, 50% of romantically available attendees are men, while 47% are women. Additionally, the survey found that single men are more likely to go to a fan event alone (29%) than single women (18%).

Any emphasis in the quotes is mine. Yes, the conventions that they did these studies at appear to just be comic-related, but from attendance at Gen Con and other conventions, that my observations hold these statistics across the board. Gaming conventions may not be as close in these numbers, but they really seem to be getting there.

Con Attendees Spend Big

The majority of survey respondents (59%) said they spend between $100 and $500 at fan events they attend, not including basic costs such as tickets, food and parking. Overall, the most popular purchases that fans "always or usually" buy at conventions across all groups surveyed are original art and prints (37%), toys, figures and collectable (28%), fashion merchandise and t-shirts, and collectible comics and graphic novels (both at 27%). And, despite anecdotal reports to the contrary, only around 20% of people reported that they regularly purchase celebrity autographs at conventions. With nearly 38% reporting they "never buy" these items, they ranked among the least popular purchases according to the survey data.

Survey findings also revealed that 10% of con-goers reach into their wallets and shell out $500 or more at fan events over and above logistical costs and more men than women (66% vs. 33%) spend $500 or more at fan events.

Cosplayers Pay to Play

Serious cosplayers are repeat attendees; 64% of them attend three or more fan events per year and 27% attend five or more fan events per year. When they attend, seven in ten will spend $100 or more at the event. Age and gender are also factors; the majority of cosplayers (60%) are between the ages of 23 and 39 and female (65%).

Primary fan interests for cosplayers are unique to that group as well. The top three interests reported by cosplayers were anime/manga (29%), comic and genre-based media/entertainment (21%), and science fiction and/or fantasy (18%).

It is fashionable for other "fandoms" to bash cosplayers, but I think that one thing that gamers and genre fans need to understand is that cosplayers have always been a part of the fandom. If you go back to some of the photos from conventions as far back as the 50s and 60s you'll find a lot of people cosplaying their favorite characters.

We really need to get over this and realize that the thing that all of us wanted has happened: geekery has mainstream appeal and greater numbers of people want to be involved in these fandoms. We need to remember that there aren't rules to being a "true" or "proper" fan of something. You just are a fan.