Here's a Kickstarter project that blends two things I love together -- RPGs and movies. The Dangers of Daggermore project aims to create a film that is a good representation of what it is like to go dungeon delving in a typical RPG (in this case, 3.X/Pathfinder).
The general setting of this project is as mentioned above -- a pretty standard (fantasy) RPG. The main characters in this film are an elf, knight and wizard. There's a dungeon, monsters, combat, and hopefully lots of experience and loot. Most of the things you want in your adventure.
The rewards for the pledge tiers are where things get a bit different. It seems that the film will be presented as a web series and, thus, free to watch (though, correct me if I am wrong), so the rewards are not the film itself but tie-ins to it. These rewards escalate based on the pledge amount and each tier has two sides to it -- a gamer side and a film buff side. For example, the first tier (US$10) comes with character sheets and concept art of the main characters (the gamer side) and the shooting script (the film buff side). As you go up the tiers you get more and more adventure material and more behind-the-scenes material.
On to the critique, I should start off by pointing out that the project has hit its funding goal -- as of this writing it is sitting right on it. It's done what it has set out to do, so I'll throw my guesstimates at what might have helped it get there (and what might have helped it get further). The funding goal is fairly low at US$1,000 -- it seems that this is to help produce a pilot episode, so that might be enough (I assume there is additional funding being put into the project). There is also the video on the page -- one that you should watch if you have any interest in this project. I typically skip the videos on Kickstarter pages and move straight into the text -- if you do that on this one you'll be missing out. The text on the page does give a general overview but it is far weaker than the video. The video is quite good in general and shows off some of the potential the film might have, it also shows that the project's crew does at least have a decent A/V setup (though there is some audio quality issues in one section). You also get a lot more information about the project and get to see the faces and personalities behind it -- that's all good. The pledge tiers, however, are not quite as attractive. The prices tend to be fairly high for what you get. If there was a bit more offered on each tier it would make them more enticing. As it stands, you basically are pledging more on the basis that you really want to see this project go through -- which does attest to the dedication of the backers who helped it reach its funding goal. Still, its a bit of a hard sell to the average joe.
If you would like to know more about The Dangers of Daggermore be sure to check out its Kickstarter page and be sure to watch the video.